Wednesday, January 4, 2012

Increase Career College Revenue Through Improved Student Experience

In order to connect the dots between a better experience for the student and a stronger revenue stream for the school, career colleges need the tools and information that allow them to dig deeper - to gain insight that will enable them to truly understand their successful "customer" profile and make decisions to help these customers/students achieve their goals.
In a market that has been stagnant for quite some time, there is a major need to simplify student information management processes. Unfortunately, career colleges today are plagued by disparate systems that make data management cumbersome, while also draining IT resources and money.
The good news is that advances in technology are making it easier for schools to simplify student information management processes. Career colleges can more efficiently and effectively access, manage and report on information in order to deliver an improved student experience and drive increased revenue growth.
Students like the flexibility that comes with career education. The challenge is that each of your competitors knows this as well, and is bombarding prospects with information about their programs. In order to really serve these students and ensure a better educational experience, you need to dig deeper to understand your successful customer profile.
Gaining Deeper Insight: Three Steps to Developing a Complete Student Profile
So, how can you best leverage student data to achieve that sought after student experience and, ultimately, increase your revenue?
Step One: Report on student activity from prospect to placement in order to support decisions.
Analyze the data that is most important to your particular college, for example, student outcomes. This allows you to make decisions faster and adapt to an information era more efficiently.
Step Two: Monitor student inflection points.
By analyzing student communications with your faculty, you can better gauge learning abilities and styles to determine exactly when, where and how each student can be most successful.
Step Three: Deliver education where and when students want it.
By tracking student enrollments and preferences, you can adapt offerings and formats, and increase or decrease programs to better meet demand.
There is tremendous opportunity for career colleges to gain deeper insight into a student's learning abilities, preferences and outcomes, so the college can maximize the education experience and increase revenue. Career colleges need access to the tools and information that can help them derive a complete picture of each unique student in order to attract and retain the student through successful program completion.

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